Alex Mandossian gives an inspiring and content-packed talk on how to write copy with a good understanding of human behavioral psychology in mind, much like the way the Pavlovian dog responded to the bell that was anchored to the red meat.

On top of the solid psychology behind copy writing,  Alex shares the proven goodies such as what top 10 words we should be using in our headlines, what words are proven to work in the body, and how to tie it all together!

This is a presentation to listen to over and over again. I believe anyone can increase their results with just a few of the important tips shared in this session!

Posted by Andy on Saturday, November 10th, 2007 at 1:46 pm.