When I first started using PPC marketing for my toner and ink ecommerce business back in 2002, I really did not know what I was doing. I kept using it because sales were coming in and i figure it was at least helping.
Adsense arbitrage in a nutshell is the business model where you buy cheap traffic from Google or any PPC search engines, drive traffic to your niche content site, get adsense to serve more expensive ads on your site, and at the end of the day, make more than you spend.
Out of all the internet marketing gurus out there, Perry is just about my favorite. I like Perry for the basic fact that he comes across as a very genuine straight shooter, and he teaches highly practical concepts as well as techniques that can be applied and tested immediately! His teaching style also resonates well with me.
In this section I will discuss the fundamental PPC strategies to get REALLY good at, as well as the more specific and highly advanced methods that can be applied in certain campaigns.
